New Product Launch

The Three Innovation Drivers in Agile Product Management

Product failures are expensive. And they’re common. Even the largest, most famous companies fall short sometimes when bringing new products to market. Nobody needs these failures, but what choice is there? Few companies succeed in the long term if they don’t continually reinvent their offerings.

The relieving news is that many of the causes of product launch failure are preventable. The economic attractiveness of new (and existing) products can reveal itself through examination of market, channels, and customer behavior, understanding cost dynamics and internal capabilities and what leads to an untapped opportunities for new product concepts.

How We Can Help

We bring with us expertise in Business Model Innovation, New Venture Creation and Customer Value Proposition development – all necessary to conceptualize a product or service and test profitability.

We are able to:

  • Understand customer needs – both met and unmet – from your own product offerings plus those of your competitors in order to identify new opportunities.
  • Uncover new product opportunities within markets, consumer segments, and distribution channels.
  • Explain the business case for developing a new product
  • Project sales, profits and market penetration under a variety of scenarios.
  • Understand customer needs – both met and unmet – from your own product offerings plus those of your competitors in order to identify new opportunities.
  • Uncover new product opportunities within markets, consumer segments, and distribution channels.
  • Explain the business case for developing a new product
  • Project sales, profits and market penetration under a variety of scenarios.